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Advanced Digital Marketing Course in Chennai with AI-Powered Tools – Become an Expert with DAF Academy

Description

Welcome to DAF Academy, the ultimate destination for mastering digital marketing. With over 26+ comprehensive modules, a focus on AI tools, WordPress training, and real-world practical applications, our course ensures that you become a job-ready digital marketing expert. if you’re looking for the most comprehensive, best advanced digital marketing course with certification, you’ve come to the right place. Whether you’re a student, entrepreneur, job-seeker, or someone aiming for a career transition, this course equips you with the knowledge, tools, and confidence to dominate the digital landscape.

Why Digital Marketing is the Future!

Eligibility to Learn Digital Marketing

Beginners: No prior experience needed—perfect for anyone eager to start their digital marketing journey.
Working Professionals: Upskill and stay relevant in your current role.
Career Changers: Ideal for professionals seeking new opportunities or transitioning into tech-driven roles.
Students: A powerful skill set to enhance your resume and secure high-paying jobs right out of college.
Entrepreneurs: Learn how to effectively promote your business online and increase ROI.
Freelancers: Unlock new income streams by offering digital marketing services.

What Makes Our Course Advanced?

AI Integration: Learn how tools like ChatGPT, Jasper, and SurferSEO are revolutionizing content and marketing.
Real-World Projects: Gain hands-on experience through projects and internships with DigiAdFactory, a leading digital marketing agency.
Comprehensive Modules: Cover every aspect of digital marketing, including SEO, SEM, content strategy, and programmatic advertising.
Industry Mentorship: Live online classes, recorded sessions, and continuous guidance ensure you stay ahead in this dynamic field.
Certification & Placement: Receive a recognized certification and 100% placement assistance.

Top Career Opportunities in Digital Marketing

Digital Marketing Manager: Oversee campaigns with a starting salary of ₹6–12 LPA.
SEO Specialist: Rank websites higher on search engines and earn ₹3–8 LPA.
Social Media Manager: Strategize social media growth for ₹4–9 LPA.
Performance Marketer: Run paid campaigns and earn ₹5–10 LPA.
Content Marketer: Craft impactful strategies starting at ₹3–7 LPA.
Affiliate Marketer: Earn passive income with commissions of ₹50,000+ monthly.

Earning Potential in Digital Marketing

Digital marketers earn across diverse streams:

Jobs: Salaries range from ₹3,00,000 to ₹12,00,000 annually, depending on role and experience.
Freelance Projects: Charge ₹15,000-₹2,00,000 per project.
Affiliate Marketing: Earn commissions by promoting products online.
Blogging: Generate ad revenue, sponsorships, and product sales.
Online Courses: Share your knowledge to build passive income.

2. Endless Opportunities

Digital marketing offers freelancing options, remote work, and entrepreneurial ventures.
It’s a career for everyone, whether you’re a student, business owner, or job seeker.

Digital Marketing Certifications at DAF Academy

Upon completing the Digital Marketing course at DAF Academy, you will be awarded industry-recognized, skill-based certifications that demonstrate your expertise in the field of digital marketing. These certifications not only enhance your credibility but also increase your job prospects by showcasing your practical knowledge and proficiency. Here’s the list of certifications you’ll receive:

1. Semrush Certification

Semrush is a leading SEO and digital marketing tool used by industry professionals worldwide. The Semrush Certification validates your skills in keyword research, SEO optimization, and content strategy.
What you’ll learn:
- Effective use of Semrush for SEO campaigns
- Competitor analysis and keyword gap analysis
- Link-building strategies and site audits

2. Google Ads Certification

Google Ads is a cornerstone of online advertising. Achieving the Google Ads Certification proves your expertise in creating and managing paid search campaigns on Google.
What you’ll learn:
- Setting up search and display campaigns
- Effective bidding strategies
- Campaign tracking and optimization
- Remarketing and retargeting strategies

3. HubSpot Certification

HubSpot is a leading inbound marketing and sales platform. This certification helps you master content marketing, lead generation, and CRM.
What you’ll learn:
- Creating effective inbound marketing strategies
- Using HubSpot CRM to track leads and customers
- Developing marketing automation workflows
- Lead nurturing and email marketing best practices

4. Google Search Ads Certification

Google Search Ads are essential for running effective search engine marketing campaigns. This certification demonstrates your ability to create impactful ads that appear in Google search results.
What you’ll learn:
- Writing compelling ad copy
- Optimizing bidding and targeting strategies
- Analyzing keyword performance
- Conversion tracking and performance reporting

5. Google My Business Certification

Google My Business is crucial for local businesses aiming to improve their online visibility. This certification proves your ability to optimize business profiles for local SEO success.
What you’ll learn:
- Creating and optimizing Google My Business profiles
- Managing customer reviews and engagement
- Utilizing insights for local search rankings
- Local SEO techniques for brick-and-mortar businesses

6. Google Tag Manager Certification

Google Tag Manager simplifies the process of managing and deploying marketing tags. This certification ensures you can implement and manage tracking tags on your website effectively.
What you’ll learn:
- Setting up and configuring Google Tag Manager
- Integrating with Google Analytics and Google Ads
- Creating custom events and tracking
- Debugging and troubleshooting tags

7. Google Display Ads Certification

The Google Display Ads Certification demonstrates your ability to run paid display ad campaigns that appear across the Google Display Network, targeting relevant audiences.
What you’ll learn:
- Creating visually appealing display ads
- Understanding audience targeting on display networks
- Managing display ad campaigns for brand awareness
- Optimizing display campaigns for better ROI

8. Google Analytics 4 Certification

Google Analytics 4 (GA4) is the next-generation analytics tool used to track website performance. The GA4 Certification validates your ability to analyze and interpret data to improve digital marketing efforts.
What you’ll learn:
- Setting up Google Analytics 4 properties
- Tracking events and user interactions
- Analyzing traffic sources and user behavior
- Setting up goals and conversion tracking

9. Canva Certification

Canva is a powerful graphic design tool that’s used for creating engaging marketing materials. The Canva Certification proves your ability to design visuals for blogs, social media, and digital ads.
What you’ll learn:
- Designing social media posts, banners, and ads
- Creating branded visuals for consistent marketing
- Using Canva tools to design infographics and posters
- Visual storytelling through digital design

DAF Academy Digital Marketing Live Projects

At DAF Academy, our digital marketing course offers practical experience through live projects that allow students to work hands-on, under the guidance of industry professionals. Our curriculum is designed to not only teach digital marketing theory but also provide real-world application. Here’s a breakdown of some of the live projects and practical case studies you will be involved in by the end of the course:

1. Website Optimization Project

Create and Optimize a WordPress Blog Website
Gain experience in building a fully functional WordPress website. Learn to optimize its speed, SEO, and user experience to ensure high performance across all devices.
Key Learnings:
- WordPress installation and setup
- SEO optimization for blogs
- Content structure for improved performance
- Speed optimization for better UX
- Integration of tools like Google Analytics and Search Console

2. SEO Projects

Work on Live SEO Campaigns
Dive deep into search engine optimization by working on live SEO projects. This includes optimizing websites for organic search, improving keyword rankings, and analyzing performance.
Key Learnings:
- Keyword research using advanced tools
- On-page and off-page SEO techniques
- Local SEO optimization
- Link-building strategies
- Performance tracking and SEO audits

3. Optimize Local Business Listings

Google and Bing Local Optimization
Learn how to create and optimize local business listings on Google and Bing. This hands-on project ensures you understand the nuances of local SEO and helps businesses get discovered in local searches.
Key Learnings:
- Setting up Google My Business (GMB)
- Optimizing business profiles for better visibility
- Managing online reviews and customer feedback
- Local citations and backlinks
- Tracking local SEO performance

4. Launching Search Ads Campaigns

Create and Manage Google Ads Campaigns
Work on real-time projects that involve creating effective Google Search Ads. Learn the ins and outs of bidding strategies, ad creation, keyword selection, and conversion tracking.
Key Learnings:
- Google Ads setup and management
- Keyword selection and bidding strategies
- Writing compelling ad copies
- Campaign monitoring and adjustments
- Analyzing results with Google Analytics

5. Master Copywriting

Content Writing for SEO
Gain expertise in writing engaging and SEO-friendly content for websites and blogs. This project focuses on creating content that not only attracts readers but also helps in better ranking on search engines.
Key Learnings:
- Writing SEO-friendly content
- Structuring content for optimal readability
- Crafting compelling headlines and CTAs
- Optimizing content for better search engine ranking
- Content editing and plagiarism checks

6. Upskill in Digital Design

Design Using Canva for Digital Marketing
Learn how to use Canva to design stunning visuals for blogs, social media, websites, and display ads. This project will help you build your creative skills for marketing materials.
Key Learnings:
- Designing graphics for social media and blogs
- Creating ad visuals for paid campaigns
- Branding consistency across platforms
- Visual storytelling through design
- Tools and tips for efficient design workflows

7. Live Paid Campaigns

Manage Google Ads Paid Campaigns
Experience running paid campaigns across different platforms such as Google Ads. Monitor and optimize campaigns to generate higher ROI through precise targeting and strategic bidding.
Key Learnings:
- Setting up and managing Google Ads campaigns
- Keyword research and targeting
- Budget allocation and bid strategies
- Performance tracking and optimization
- Conversion tracking and ROI analysis

8. Social Media Advertising Projects

Drive Organic and Paid Traffic
Work on real-time social media advertising campaigns. Learn how to create, post, and repurpose content to drive organic and paid traffic through various social platforms.
Key Learnings:
- Creating ads for platforms like Facebook, Instagram, and LinkedIn
- Setting up retargeting and remarketing campaigns
- Content creation for organic and paid traffic
- Engaging with the community for higher interaction
- Tracking and optimizing ad performance on social media

Why These Projects Matter at DAF Academy

At DAF Academy, we believe in learning by doing. All the live projects listed above are designed to give students practical exposure to real-world digital marketing campaigns. Whether you are creating search ads, optimizing websites, or managing social media campaigns, each project is aimed at making you job-ready.

Key Advantages of These Projects:

Real-World Experience: Gain hands-on experience working with industry tools and platforms.
Mentorship: Get personalized guidance from our experienced instructors and industry experts.
Live Feedback: Receive actionable feedback to improve your skills.
Portfolio Development: Build a robust portfolio showcasing your work on live projects, which you can present to potential employers.
Networking: Collaborate with professionals and industry peers through group projects and internships.

By the time you complete your digital marketing course at DAF Academy, you will have a wealth of practical knowledge and experience that will set you apart in the competitive job market. You’ll also have the chance to apply for an internship at DigiAdFactory, our in-house digital marketing agency, where you can further hone your skills in a professional environment.

What is Digital Marketing?
Clarify the Goals of Your Marketing Campaign
Digital Customer Lifecycle
Understanding Digital Marketing Strategy

How the Website Works
Domain Overview
Now Web Server Works and & Type of Web Servers
What is the function of a website?
Structure of Website – Must know

How to choose a right domain name
How to choose the right web hosting
How to Install & Setup a WordPress Blog
How to set the themes
How to Manage the Pages & Post
Best-in SEO Plung-in to Boost your SEO Ranking

Introduction to SEO
How to choose the right web hosting
How Search Engines Work
Keyword Research
On-Page Optimization
Website Management and Optimization
Search Console
Off-Page SEO
Google Ranking Updates and Algorithms

What is Local SEO
Local Ranking Factors
Google My Business
Google Posts and Q&A
Links
Content
Citations
Reviews
Local Markup Schemas
Other Signals
Reporting

Introduction to Content Marketing
Building a Content Creation Framework
Planing a Long-Term Content Strategy
Generating Content Ideas
Creating Quality Blog Content Your Audience Loves to Read and Share
Extending the Value of Your Content Through Repurposing
Creating Topic Clusters and Pillar Pages
Building a Guest Blogging Strategy Powered by SEO
How to Effectively Promote Content
Measuring and Analyzing Your Content

Starting with Google Tag Manager
Setting up Google Tag Manager
Collecting data using the Data Layer, variables, and events
Using additional tags for marketing and remarketing

Introduction of Google Analytics
Setting up Analytics
Events Tracking
Conversions Setup and Tracking
Manage accounts and users
Analytics Intelligence
Reporting
E-commerce Behavior Tracking
Advertising Metrics Trackings
Audiences, remarketing, and User-ID

Understanding Pay Per Click Marketing
Choose the right keywords for the best results
Set up a Google Ads account and create paid search campaigns
Manage a paid search campaign budget
Understand the rationale behind your bid choices
Optimize a paid search campaign using a variety of clever methods
Set up conversion tracking and how to track phone calls from your website
Reach your audience with targeting, bidding, and remarketing tactics

What Is Performance Marketing
How Performance Marketing Works
Top Performance Marketing Channels
Benefits of Performance Marketing

Understand YouTube’s Platform and Algorithm
How to Create an Optimized YouTube Channel
How to Upload and Manage Video Content on YouTube
Scaling Your YouTube Channel: YouTube SEO and More

Fundamentals of Display and Video Advertising
Google Display Network and Video Ad Formats
Creating and Managing a YouTube Channel
Creating Display and Video Campaigns
Targeting Display and Video Campaigns
Measurement and Optimisation
Remarketing

Understanding Google Shopping Campaigns
Setup Google Merchant Centre for Business
Create and Upload Product Datafeed
Link with Google Ads
Shopping Campaign Settings
Shopping Campaign Structure
Negative Keyword Implementation
Optimise Shopping Campaigns

Understand the social media landscape
Understand the customer journey
Create a social media page for your business
Building a Content Strategy for Social Media
Create a content calendar for your business
How to gain followers, and the best means to engage them
Establish, Connect, and Engage a Page Following
Establish Your Business Presence With Communication Tools

What is Digital Design?
Introduction to Canva
Graphic Design Principles & Basics
Designing Digital Media Graphics On Canva

Business Manager: Setup, Billing, Payments and Tax Information
Facebook Ads Manager: What you need to know
How to use Meta Ads Manager to set a budget and a schedule
The Essential Guide to Facebook’s ad campaign structure
Align a business goal to an ad objective
How to choose ad placements in Meta Ads Manager
Target audiences and delivery
Select an ad format to align with your business goals
How to improve your ad delivery
Pixel Integrations & Event Setup
Building a Full-Funnel Content Marketing Strategy on Facebook
Find campaign results in Meta Ads Manager
Measure the success of your ads

Set up for success with a profile that attracts and welcomes visitors.
Attracting the right people and finding accounts that you want to follow.
Create successful posts, and use photos and videos to keep them interested.
Inspire people to take actions that lead to business results.
Setup a shop on Instagram
Develop the right Instagram strategy
Advertise on Instagram using Meta Ads

Building an Organic Presence with LinkedIn Pages
Managing People, Ad Accounts, and Pages with Business Manager
Getting Started with Campaign Manager
Building a Full-Funnel Content Marketing Strategy on Linkedin
Align a business goal to an ad objective on Linkedin
LinkedIn’s Ad Targeting and delivery
Ad Formats on LinkedIn with your business goals
Insight Tag Integrations & Event Setup
Ad Formats on LinkedIn with your business goals
How to improve your ad delivery
Ads budget and a schedule
Reporting and Analytics for LinkedIn Ads

Email Marketing Overview & Key Concepts
Email Service Providers
Email Types
Outbound and Inbound Email Marketing
Data Capture
Importing Contacts
Segmentation
Lead Scoring
Email Template Design
Email Campaign Creation
Campaign Delivery Management
A/B Testing & Campaign Performance

What is Blogging
How to Start a Blog?
Create a Blog Using WordPress/Blogger
Blog SEO
Way of Getting Traffic
How to Get a Guest post Article for your Blog
Setup Analytics

What is affiliate marketing?
How does affiliate marketing work?
Which platforms are best for affiliate marketing?
How do I become an affiliate marketer?
What are the best affiliate marketing channels?

Monetize: What It Means, How It Works?
Google AdSense and How It Works?
Adsense Policy?
Getting Approved by Google AdSense
Best Practices in Adsense Code Generation
Integrating Code to your Blog
Making Money Through Adsense
Tracking the Earnings
Improving CTR

Overview of Online Reputation Management (ORM)
How to Listen Online for Brand Conversations
Real-Time Analysis & Measurement
Dealing with Negative Conversations

Understanding the Freelancing Platform
Setup Professional Account on Freelancing Marketplace
How to Get your First Projects
How To create contracts and collect payments
How to Build a Portfolio

FAQ

Our course prepares you with in-demand digital marketing skills, and we assist you with job placements, career counseling, and resume building.

Yes, the course is available online, providing flexibility to study from anywhere at your own pace.

Yes, upon successful completion, you will receive a certification recognized by employers in the digital marketing field.

Yes, we offer referral discounts for every student you refer to the course.

You only need a computer with internet access to start learning. No additional software is required for most of the modules.

You will have access to video recorded sessions + in-person training , reading materials, quizzes, and hands-on assignments.

Consistently attend classes, complete assignments on time, and participate in live projects for practical learning.

Yes, we offer demo classes so you can experience our teaching methods before enrolling.

Yes, we offer internships where you can apply your learning in real-world scenarios.

We have tie-ups with leading digital marketing agencies, e-commerce businesses, and tech companies.

Yes, we assist you with building an impressive resume tailored for digital marketing roles.

Yes, the skills taught in the course are highly valued in the freelancing market, and you can start freelancing after completion.

Yes, you will learn how to market your own business online using digital marketing strategies.

You need to dedicate 8-10 hours per week to complete the course and assignments.

Classes are typically 1.5 hours long, and the course is conducted 3 to 5 times a week.

Yes, the course includes content marketing strategies, from creation to distribution and optimization.

Yes, email marketing is covered in-depth, including segmentation, automation, and campaign optimization.

SEM (Search Engine Marketing) involves paid advertising strategies on search engines like Google. Yes, you'll learn how to set up and manage SEM campaigns.

Yes, you will learn how to create and execute social media marketing strategies on platforms like Facebook, Instagram, LinkedIn, and Twitter.

Yes, SEO is a core part of the course, covering both on-page and off-page SEO techniques.

You will learn to use Google Analytics, Google Ads, Facebook Ads, SEMrush, Moz, Mailchimp, and more.

Course Details:

Instructor

Karthick

Course Duration

9 Weeks

Modules

26+ Modules

Places for Students

Language:

English, Tamil

Certifications

Digital, Physical

Internship Opportunity

"Digiadfactory" - Digital Marketing Agency

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