DAF Academy - Digital Marketing Course
Master Digital Marketing

Grow Businesses &
Become a Digital Marketing Expert

Learn SEO, Google Ads, Facebook & Instagram Ads, Email Marketing, Content Marketing, and AI-powered marketing tools. Get 100% practical training, real-time campaigns, and guaranteed placement assistance from DAF Academy.

SEO
Google Ads
Meta Ads
Email Marketing
Content Marketing
AI Tools
Analytics
Copywriting
Digital Marketing Concept

Digital Marketing Tools Covered at DAF Academy

Hands-on training across Ads, Analytics, SEO, Automation, Social & more .

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Where Our Students Get Placed

Our alumni have been placed in top Indian IT startups and midrange companies across tech & analytics sectors.

Advanced Digital Marketing Course in Chennai with AI-Powered Tools – Become an Expert with DAF Academy

Why Digital Marketing is the Future!

Eligibility to Learn Digital Marketing

  • Beginners: No prior experience needed—perfect for anyone eager to start their digital marketing journey.
  • Working Professionals: Upskill and stay relevant in your current role.
  • Career Changers: Ideal for professionals seeking new opportunities or transitioning into tech-driven roles.
  • Students: A powerful skill set to enhance your resume and secure high-paying jobs right out of college.
  • Entrepreneurs: Learn how to effectively promote your business online and increase ROI.
  • Freelancers: Unlock new income streams by offering digital marketing services.

What Makes Our Course Advanced?

  • AI Integration: Learn how tools like ChatGPT, Jasper, and SurferSEO are revolutionizing content and marketing.
  • Real-World Projects: Gain hands-on experience through projects and internships with DigiAdFactory, a leading digital marketing agency.
  • Comprehensive Modules: Cover every aspect of digital marketing, including SEO, SEM, content strategy, and programmatic advertising.
  • Industry Mentorship: Live online classes, recorded sessions, and continuous guidance ensure you stay ahead in this dynamic field.
  • Certification & Placement: Receive a recognized certification and 100% placement assistance.

Top Career Opportunities in Digital Marketing

  • Digital Marketing Manager: Oversee campaigns with a starting salary of ₹6–12 LPA.

  • SEO Specialist: Rank websites higher on search engines and earn ₹3–8 LPA.

  • Social Media Manager: Strategize social media growth for ₹4–9 LPA.

  • Performance Marketer: Run paid campaigns and earn ₹5–10 LPA.

  • Content Marketer: Craft impactful strategies starting at ₹3–7 LPA.

  • Affiliate Marketer: Earn passive income with commissions of ₹50,000+ monthly.

Earning Potential in Digital Marketing

Digital marketers earn across diverse streams:

  1. Jobs: Salaries range from ₹3,00,000 to ₹12,00,000 annually, depending on role and experience.

  2. Freelance Projects: Charge ₹15,000-₹2,00,000 per project.

  3. Affiliate Marketing: Earn commissions by promoting products online.

  4. Blogging: Generate ad revenue, sponsorships, and product sales.

  5. Online Courses: Share your knowledge to build passive income.

2. Endless Opportunities

  • Digital marketing offers freelancing options, remote work, and entrepreneurial ventures.

  • It’s a career for everyone, whether you’re a student, business owner, or job seeker.

 

Course Details:

Instructor

Karthick

Course Duration

9 Weeks

Modules

26+ Modules

Places for Students

12

Language:

English, Tamil

Certifications

Digital, Physical

Internship Opportunity

"Digiadfactory" - Digital Marketing Agency

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Digital Marketing Course – DAF Academy

Advanced Digital Marketing Course

Master every area of digital marketing — from SEO to paid campaigns — with real projects, analytics, and tools used by professionals worldwide.

Curriculum
Tools You’ll Learn
Career Outcomes
  • Introduction to Digital Marketing & Its Ecosystem
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (Google Ads)
  • Social Media Marketing (Meta, Instagram, LinkedIn)
  • Content Marketing & Copywriting
  • Email Marketing & Automation
  • Analytics & Conversion Tracking
  • Affiliate & Influencer Marketing
  • Marketing Funnel & Lead Nurturing
  • Freelancing, Pricing, and Client Strategy
All
SEO
SEM
Social Media
Email
Analytics
Content
Automation
Productivity
Google Search Console Google Search ConsoleSEO
Google Analytics Google AnalyticsAnalytics
Google Ads Google AdsSEM
Meta Ads Manager Meta Ads ManagerSocial
Instagram Insights Instagram InsightsSocial
Mailchimp MailchimpEmail
ActiveCampaign ActiveCampaignAutomation
Canva CanvaContent
ChatGPT ChatGPTContent
Google Tag Manager Google Tag ManagerAnalytics
Slack SlackProductivity
Zapier ZapierAutomation
WordPress WordPressContent
Google AdSense Google AdSenseSEM
SEMRush SEMRushSEM
HubSpot HubSpotAutomation
Ahrefs AhrefsSEO
Moz MozSEO
LinkedIn Ads LinkedIn AdsSocial
WhatsApp Marketing WhatsApp MarketingSocial
  • Become a Digital Marketing Strategist or Performance Marketer
  • Work with startups, agencies, and global brands
  • Build your own freelancing or consulting business
  • Master lead generation, funnels, and automation
  • Run data-driven campaigns with measurable ROI

Certified Digital Marketing Course Curriculum

Gain hands-on experience across 25+ modules — from SEO and SEM to Social Media, Analytics, and Generative AI — to become a professional digital marketer.

All Fundamentals Website SEO Content Marketing Analytics Advertising Social Media Email Freelancing

Module 1: Fundamentals of Digital Marketing

  • What is Digital Marketing?
  • Clarify the Goals of Your Campaign
  • Digital Customer Lifecycle
  • Understanding Digital Marketing Strategy

Module 2: Fundamentals of Website

  • How the Website Works
  • Domain Overview
  • Web Servers & Their Types
  • Website Structure & Function

Module 3: WordPress Management

  • Choosing a Domain & Hosting
  • Installing & Setting Up WordPress
  • Theme Customization
  • Managing Pages, Posts & Plugins
  • Best SEO Plugins for WordPress

Module 4: Search Engine Optimization (SEO)

  • How Search Engines Work
  • Keyword Research & On-Page SEO
  • Off-Page Optimization
  • Google Algorithms & Ranking Updates

Module 5: Local SEO

  • Local Ranking Factors
  • Google My Business Optimization
  • Reviews, Citations & Local Content
  • Reporting & Local Schema Setup

Module 6: Content Marketing

  • Content Strategy & Creation Framework
  • Generating Blog Ideas
  • Content Promotion & Measurement
  • Guest Blogging & Topic Clusters

Module 7: Google Tag Manager

  • Setup & Implementation
  • Using Data Layers & Variables
  • Tracking Events & Conversions

Module 8: Google Analytics 4 (GA4)

  • Setting Up GA4 Property
  • Events, Conversions & Reporting
  • E-commerce & User-ID Tracking

Module 9: Paid Search (Google Ads)

  • Understanding PPC Marketing
  • Campaign Creation & Keyword Targeting
  • Budget Management & Optimization
  • Conversion Tracking & Remarketing

Module 10: Performance Marketing

  • Overview & Channels
  • Benefits of Performance Marketing
  • Campaign Optimization Techniques

Module 20: Blogging

  • Starting a Blog (WordPress/Blogger)
  • Blog SEO & Traffic Growth
  • Analytics & Guest Posting

Module 21: Affiliate Marketing

  • Affiliate Channels & Networks
  • How to Become an Affiliate Marketer
  • Monetization & Best Practices

Module 22: Google AdSense

  • AdSense Setup & Policies
  • Monetization & Tracking Earnings
  • CTR Optimization Strategies

Module 23: Online Reputation Management (ORM)

  • Listening to Brand Conversations
  • Real-Time Analysis & Negative Reviews
  • ORM Tools & Response Strategies

Module 24: Generative AI in Digital Marketing

  • AI Content Creation & Personalization
  • Visual Marketing & Chatbots
  • Ethics & Future Trends

Module 25: Digital Marketing Freelancer

  • Freelance Platform Setup
  • Getting Clients & Payments
  • Portfolio Building & Contracts

Digital Marketing Live Projects

At DAF Academy, our digital marketing course provides hands-on practical experience through live projects guided by industry professionals. These projects ensure real-world exposure to campaigns, tools, and client-based tasks.

All SEO SEM SMM SMO Copywriting Design AI Tools

Website Optimization Project

Create and optimize a WordPress website for speed, SEO, and user experience across devices.

  • WordPress Installation & Setup
  • SEO Optimization for Blogs
  • Content Structure for UX
  • Speed & Performance Optimization

Live SEO Campaigns

Work on live client SEO campaigns to improve keyword rankings and website visibility.

  • Advanced Keyword Research
  • On-Page & Off-Page SEO
  • Local SEO Optimization
  • Link Building & SEO Audits

Optimize Local Business Listings

Learn to create and optimize local business profiles on Google and Bing for local visibility.

  • Google My Business Setup
  • Review Management
  • Local Citations & Backlinks
  • Local SEO Reporting

Search Ads Campaign

Set up and manage Google Search Ads campaigns to generate conversions effectively.

  • Google Ads Setup & Bidding Strategies
  • Ad Copywriting
  • Keyword Targeting
  • Performance Analysis via GA4

Copywriting Project

Create SEO-friendly website and blog content to drive organic engagement and ranking.

  • SEO Content Structure
  • Keyword Integration
  • CTA Writing
  • Content Optimization & Editing

Digital Design Project

Design engaging visuals for ads and social media using Canva and modern design tools.

  • Ad & Social Post Design
  • Brand Consistency
  • Visual Storytelling
  • Design Workflow Optimization

AI-Powered Marketing Tools

Explore AI tools for copywriting, content generation, and campaign automation.

  • ChatGPT & Jasper for Copywriting
  • AI Analytics Insights
  • Automation & Predictive Targeting
  • AI Ethics in Marketing

Social Media Advertising

Run and optimize paid campaigns across Facebook, Instagram, and LinkedIn.

  • Ad Creation & Targeting
  • Retargeting Campaigns
  • Performance Tracking
  • Community Engagement

Frequently Asked Questions — Digital Marketing Course

Everything you need to know about our online digital marketing course, payment options, certification and career support.

Is this course available online or offline?

The DAF Academy Digital Marketing Course is currently available online only. You can learn from anywhere with a stable internet connection.

What payment methods do you accept?

We accept payments via UPI, bank transfer and net-banking. Credit and debit cards are not accepted at this time.

Can I pay in monthly installments?

Yes — monthly split payments are available. Installments are processed via UPI or bank transfer as agreed during enrollment.

Will I receive a certificate after completion?

Yes — on successful completion and project submission you will receive the DAF Academy Certified Digital Marketing Professional certificate.

Do you provide placement assistance?

Yes — we assist with resume reviews, interview prep, portfolio building and internship placements at DigiAdFactory and our partner agencies.

Who is this course for?

This course is designed for beginners, students, working professionals and freelancers seeking practical skills in digital marketing.

What is the duration of the course?

Typical completion time ranges from 3 to 6 months, depending on pace and whether you choose live mentoring or self-paced options.

Are there live classes?

Yes — live instructor sessions, hands-on workshops and Q&A hours are included. Sessions are recorded for later viewing.

Do you provide recorded lessons?

Yes — recordings of live sessions and all lesson videos remain available to enrolled students.

Are projects and assignments part of the course?

Yes — you will work on real projects such as website optimization, SEO campaigns, paid ads, and social media projects to build your portfolio.

Will I learn SEO in this course?

Yes — full SEO coverage: On-Page, Off-Page, Technical, Local, Voice Search, Mobile and E-commerce SEO plus YouTube SEO best practices.

Does the course include Google Ads?

Yes — Google Ads (Search, Display, Video, Shopping), campaign creation, bidding strategies and conversion tracking are taught.

Will I learn social media advertising?

Yes — Facebook, Instagram and LinkedIn ad strategies, retargeting, creative testing and analytics are included in SMM modules.

Is Google Analytics (GA4) covered?

Yes — GA4 setup, event tracking, conversion funnels and report building are part of the analytics module.

Do you teach Google Tag Manager (GTM)?

Yes — GTM fundamentals, dataLayer usage, event triggers and marketing tag setup are included for tracking and measurement.

Are AI marketing tools included?

Yes — practical use of AI tools for content (ChatGPT, Jasper), visuals (Canva Magic), and automation workflows are covered.

Will I build a professional portfolio?

Yes — live projects and assignments are designed to create portfolio pieces that demonstrate your skills to employers.

Will I receive feedback on assignments?

Yes — instructors provide feedback and improvement recommendations for assignments and projects.

Is there a final assessment or capstone project?

Yes — certification requires completing a final project demonstrating practical application of skills learned.

Can I access course material after completion?

Yes — enrolled students retain access to course materials and updates after course completion.

Do you provide internships?

Yes — eligible students can apply for internship opportunities at DigiAdFactory and partner agencies.

Is support available during the course?

Yes — mentor support, doubt-clearing sessions and a student community are available throughout the program.

Are invoices and receipts provided?

Yes — official invoices and payment receipts are issued for UPI and bank transfer payments.

Do you offer corporate training?

Yes — corporate/group training packages are available with customized curriculum and pricing.

Are scholarships available?

We offer referral discounts and occasional promotions. Contact admissions for current discount programs.

What are the prerequisites?

No prerequisites — basic computer skills and internet access are enough to get started with the course.

Can I switch batches if I miss classes?

Yes — you can request to join another batch or watch the recorded session as per our batch-switch policy.

Do you help with resume and LinkedIn optimization?

Yes — we offer resume reviews, LinkedIn profile optimization and interview mock sessions to boost employability.

Which marketing tools will I use?

Practical tool training includes GA4, GTM, Google Ads, Google Merchant Center, Canva, ChatGPT and common SEO tools (alternatives to paid ones where necessary).

Is local SEO covered?

Yes — Google My Business setup, local citations, review management and local schema are taught through practical tasks.

Will I learn conversion rate optimization (CRO)?

Yes — CRO frameworks, A/B testing, landing page optimization and funnel analysis are part of the advanced modules.

Do you teach email marketing and automation?

Yes — segmentation, automation workflows, campaign setup and deliverability best practices are covered.

Is the certificate verifiable by employers?

Yes — the 'DAF Academy Certified Digital Marketing Professional' certificate is verifiable and suitable for employer review.

Can I learn at my own speed?

Yes — we offer self-paced learning combined with scheduled live mentoring to fit your availability.

How are assignments graded?

Instructors grade assignments based on accuracy, implementation and project brief adherence; detailed feedback is provided.

How often is the curriculum updated?

We update the curriculum regularly (typically every 6–12 months) to reflect platform and industry changes.

Is one-to-one mentoring available?

Yes — premium plans include one-to-one mentoring sessions and portfolio reviews with industry mentors.

What job roles will I be ready for?

Graduates are prepared for roles such as SEO Specialist, PPC Analyst, Social Media Manager, Content Marketer and Performance Marketer.

Will I work on real client projects?

Yes — the live projects section includes real-client simulations and campaign work that mimic agency deliverables.

Is there a refund policy?

Refunds are provided according to our refund policy and timeframes. Contact support for details relevant to your purchase.

Can I get placement statistics?

Placement statistics and success stories are available on request. Contact admissions for the latest placement data.

Do you offer academic credit?

This is a professional certification course; academic credit depends on any external institutional agreements.

How do I enroll?

To enroll, contact admissions or use the enrollment form on the website. Payments via UPI or bank transfer confirm your seat.

Are there weekend/evening batches?

Yes — weekend and evening batches are scheduled to accommodate working students; check current batch timings with admissions.

Can I audit the course before enrolling?

We sometimes offer sample lessons or trial access — contact admissions to learn about current trial options.

Will I learn Google Shopping and e-commerce campaigns?

Yes — we cover Merchant Center setup, product feed optimization, and shopping campaign strategies.

Do you teach display and video advertising?

Yes — display creative strategies, programmatic basics and YouTube video ad best practices are included.

Can this course help me start freelancing?

Yes — we include practical guidance on freelancing: how to find clients, pricing, proposals and contract templates.

Is the course suitable for entrepreneurs?

Absolutely — entrepreneurs can apply the training to grow their business through digital channels and campaigns.

Do you provide templates and checklists?

Yes — all students receive templates, SOPs, checklists and campaign briefs to speed up real implementation.

How is student data protected?

We follow standard data protection best practices. Student data is used only for course delivery and communication; see our privacy policy for details.

Who are the instructors?

Our instructors are experienced digital marketing professionals with years of agency and in-house experience across SEO, SEM, SMM and analytics.

How do I contact support?

Contact details for support are provided after enrollment. You may also contact admissions for pre-enrolment queries.

Can I upgrade my plan later?

Yes — upgrades to premium mentoring, extended support or additional modules are available; speak to admissions for options.

Are there group/student discounts?

Yes — we provide group pricing for teams and corporate customers. Contact sales for a custom quote.

How is progress tracked?

Progress is tracked through assignment submissions, project milestones and attendance in the student dashboard.

Are guest lectures included?

Yes — guest lectures and masterclasses from industry specialists are included periodically to enhance practical learning.

What if I need to withdraw from the course?

Withdrawal and refund instructions are provided in our terms & conditions. Contact support for assistance based on your enrollment date.

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